- Improvement in meeting delivery windows
- Reduced distribution costs
- All deliveries made on time, every time
- All products delivered in prime condition
- Positive feedback from customers
- Improved flexibility for same day and next day deliveries
- Requirement for one refrigerated courier for all deliveries
- Reduced number of late deliveries or badly handled goods
INTEGRATED TEMPERATURE CONTROLLED COURIER SERVICE
Challenge
They say the proof of the pudding is in the eating, and for world-leading dessert manufacturer Gü Puds this is certainly the case. As a market leader in the confectionery sector, the company had a requirement for a refrigerated transportation provider that could manage daily deliveries of product samples to retailers for tasting during tendering processes.
Gü Puds operates in a highly-populated and extremely competitive market, contending with a large number of renowned food brands for supermarket, convenience store and retail outlet shelf space around the world. In order to earn its spot on the shelves, Gü Puds must supply high-quality products to potential high-street stockists during tendering processes. Central to this delivery is an efficient and reliable refrigerated supply chain to guarantee the delivery of samples on time, every time.
With a selection of food products transported to locations across the UK from the company’s headquarters in London, Gü Puds had a requirement for a dependable temperature controlled courier in order to ensure shipments met the tight delivery windows of retail stores, while also arriving in top condition. Equally imperative, was ensuring deliveries of single products could be made to meet smaller sample requests.
Budgeting was also a key concern for the leading food manufacturer, as the company wanted to reduce overheads for refrigerated transport services. A number of issues had previously prevented the company from doing this. Gü Puds had, in the past, struggled to employ a single distributor who could make both chilled and frozen deliveries, ultimately doubling the businesses’ logistics costs. Unreliable couriers had also failed to meet delivery windows, resulting in the loss of tenders, and ultimately a loss in substantial revenue.
At a glance...

Solution
Seeking to optimise the company’s courier operations and ensure deliveries were consistently made on time, Gü Puds sought the expertise of Courier Express Refrigerated Transport Ltd, one of the UK’s leading providers of refrigerated transport solutions, to deliver an integrated temperature-controlled courier service within a cost-effective framework.
By operating out of strategically located sites in London, Northampton, Bedford, Manchester and Leeds, Courier Express Ltd was able to offer a truly national service for Gü Puds, with the capacity to transport chilled, frozen, ambient and multi-temperature loads, 24 hours a day, seven days a week.
Courier Express Ltd’s connected network of strategically located sites nationwide, assured the locality of vehicles and speed of response required for daily single and multi-drop deliveries to a multitude of sites throughout the UK. To optimise supply chain efficiency Courier Express Ltd utilised its fleet of high specification vehicles, all fitted with advanced on board equipment including SmartCam dashboard cameras and temperature recording devices.
The service provided includes same day and next day guaranteed product sample deliveries, with chilled, frozen and multi-temperature consignments, from Gü Puds’ London base to locations nationwide. Deliveries range from single product samples to larger shipments containing multiple products, each with specific temperature requirements. Exacting delivery slots also had to be met in order to guarantee the supply of samples at all times of day and night, as requested. Deliveries are made to both in the London area, and also to clients based outside of the capital.
The service provided includes same day and next day guaranteed product sample deliveries
Result
As a result of using Courier Express Ltd, Gü Puds were able to save time and improve efficiency, in turn making its products more accessible and transportable to clients inside and outside of London. The refinement in supply chain reliability ensures an improvement in sample delivery turnover, and the frequency of deliveries at any time of day or night has had a substantial positive impact on business operations.
What’s more, clients are receiving high-levels of customer service, meaning customer retention remains high. Gü Puds is also significantly reducing the costs incurred for transporting food products nationwide, due to employing a courier with the flexibility to make chilled, frozen, ambient and multi-temperature deliveries.
By utilising Courier Express Ltd, the leading dessert manufacturer is achieving a marked improvement in meeting specific delivery windows. The number of late deliveries is also significantly reduced, as is the resultant negative feedback from customers, which would have otherwise hindered Gü Puds ability to win new business. Food products are handled carefully throughout all distributions, meaning sensitive goods are delivered damage free during tendering processes.
Gü Puds is also significantly reducing the costs incurred for transporting food products nationwide
At a glance...
- Improvement in meeting delivery windows
- Reduced distribution costs
- All deliveries made on time, every time
- All products delivered in prime condition
- Positive feedback from customers
- Improved flexibility for same day and next day deliveries
- Requirement for one refrigerated courier for all deliveries
- Reduced number of late deliveries or badly handled goods