SAMPLE DELIVERY SUCCESS FOR LAILA’S FINE FOODS

Challenge

When leading manufacturer of high-quality ready meals Laila’s Fine Foods sought a quick and reliable service to deliver product samples to customers placed around the country, they called in Courier Express and were immediately able to improve supply chain efficiency and deliver a flexible service for suppliers and customers.

With 70,000 ready meals prepared daily and distributed to some of the largest and most successful supermarkets in the UK, as well as many of the country’s largest wholesalers, Laila’s Fine Foods has established itself as a market leader in the fine foods sector.

In order to secure coveted space on the shelves of leading supermarkets, convenience stores and retail outlets, the company has to deliver premium food samples to high-street stockists during highly-competitive tendering processes. Fundamental to this delivery is an efficient and reliable refrigerated supply chain to guarantee the delivery of samples on time, every time.

Over three decades, the company’s team of culinary experts has developed a mouth-watering range of products from the best of Eastern and Western cuisine, ranging from Indian, Italian and Far Eastern to English and South American.

With a wide variety of hand prepared produce, including chilled and frozen food covering a variety of cuisines, transported to customers and suppliers across the UK, seven days a week from its 43,000 sq. ft. purpose-built factory in Bispham, Laila’s Fine Foods had a requirement for a flexible temperature-controlled courier that could easily adjust to the specific temperature requirements of the products being conveyed.

Equally important for Laila’s Fine Foods was reliability and responsiveness. Naturally, working with chilled products means every hour counts, and the nature of most of the company’s sample requests, mean deliveries often need to be made at late notice and to exacting delivery windows that many couriers struggle to accommodate.

Finding the right refrigerated logistics strategy to manage such a diverse product line was imperative to the businesses’ continued success. By establishing a partnership with leading temperature-controlled distribution provider Courier Express, the leading food manufacturer has been able to optimise its refrigerated logistics operations, building a network of strategically located sites to provide same day foodservice and next day sample deliveries.

At a glance...

  • Seamless deliveries
  • Flexible service
  • Nationwide transport
  • Increased efficiency
  • State-of-the-art vehicle tracking
More Case Studies

courier express - refrigerated food

Solution

By utilising cutting-edge temperature technology, a connected network of UK-wide drivers and a modern fleet of refrigerated vehicles, Courier Express were able to deliver a seamless point-to-point supply chain solution for Laila’s Fine Foods’ product sample deliveries.

Courier Express’ broad service offering for Laila’s Fine Foods includes same day and next day deliveries of frozen, chilled, ambient and multi-temperature product samples. The leading refrigerated courier provided a dedicated same-day delivery service that guaranteed a temperature-controlled vehicle at the food manufacturers’ premises within 30-60 minutes, with a reliable distribution service ensuring consignments arrived at the delivery point within the required delivery windows of customers. The Courier Express team was able to handle any last-minute orders thanks to its emergency delivery service.

Whether Laila’s Fine Foods were seeking to transport single 400g portions or multiple pallet deliveries, Courier Express were able to respond to their requirements and provide a timely delivery service covering the length and breadth of the country, delivering products to a range of warehouses and residential addresses – often at short notice.

By employing its network of strategically located drivers in Manchester, London, Leeds, Milton Keynes and the Midlands, Courier Express is able to provide Laila’s Fine Foods with a truly nationwide service.

Providing a dedicated same-day delivery service.

Result

Since establishing a partnership with Courier Express, Laila’s Fine Foods have benefited from a more flexible and reliable refrigerated courier service. The improvement in cold chain efficiency has delivered improvements in meeting the challenging delivery windows of customers, in turn, enabling the company to get prompt responses from customers on important product decisions.

By making use of Courier Express’ dedicated team and state-of-the-art fleet of vehicles, Laila’s Fine Foods products are now more accessible and transportable to clients located in every region of the UK, whether they need to reach key decisions makers in the food industry or judging panels for award nominations. Customer satisfaction has also improved as samples are delivered on time and in prime condition, every time.

Safeguards throughout the supply chain, including state-of-the-art vehicle tracking and advanced onboard temperature monitoring, have provided Laila’s Fine Foods with peace of mind and trust in their distribution model, meaning they are able to concentrate on core business operations such as product development whilst confidently knowing that Courier Express will be able to handle delivery requirements.

Jak Blanthorn, Account Executive, Laila’s Fine Foods:

“Courier Express has helped us save time during key decision-making processes and implement an efficient sample delivery service to all our customers. It reflects positively on us as a supplier knowing that our courier will arrive when we tell our customer to expect it. Our customers can rely on us to deliver an important sample promptly and in top condition. We can get our products delivered anywhere in the country at very short notice which pleases our customers greatly. This efficient service enables us to promise more than other suppliers.”

“Our customers can rely on us to deliver an important sample promptly and in top condition.”

At a glance...

  • Seamless deliveries
  • Flexible service
  • Nationwide transport
  • Increased efficiency
  • State-of-the-art vehicle tracking
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