SAMPLE REFRIGERATED TRANSPORT FOR PARK CAKES

Challenge

Park Cake Bakeries needed a logistics provider who would rise to the challenge of delivering samples of its premium, private label bakery products and desserts to potential customers. The company has a portfolio of around 100 products, plus a further 30 seasonal lines. It is regarded as something of a market innovator, developing new ranges such as Mini Bites and chocolate Melt in the Middle hot puddings.

The bakery needed product samples to arrive at customer premises not only in perfect condition, but at exactly the right temperature, in order for tasters to try the desserts, cakes and pies at their very best. Given that delivering damaged or cold samples could be a recipe for disaster, the bakery needed a reliable yet cost-effective solution to transport goods from its sites in Oldham and Bolton to customers such as M&S, Asda and the Co-op.

Cost-efficiency, flexibility and reliability were key qualities sought by the bakery – it needed a logistics provider it could depend on and which could handle urgent deliveries at short notice, but which did not charge the earth.

At a glance...

  • Delivery costs reduced
  • Samples arrived in perfect condition
  • Customer satisfaction improved
  • Flexibility guaranteed
  • Last-minute, same day and next day deliveries
  • Enhanced efficiency
  • Increased communication and transparency
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Solution

The bakery had trialled various courier services but had experienced issues with samples arriving at their destination damaged or spoiled by being delivered at the wrong temperature. The company approached Courier Express Refrigerated Transport Limited, which impressed decision-makers with its flexible, reliable yet cost-effective service. Its team of drivers delivered product samples on time, at the required temperature and in perfect condition.

Agility was another key factor, with Courier Express able to dispatch a courier to be on-site within the hour to make emergency deliveries. As well as offering same day and next day guaranteed services, the Courier Express team was able to handle any last-minute changes to orders. Typically, the bakery dispatches samples overnight, and Courier Express was able to work through the night to ensure samples arrived on time and in optimum condition.

The service provided includes same day and next day guaranteed product sample deliveries

Result

Customer satisfaction improved considerably, thanks to products arriving in perfect condition and at exactly the right temperature. The bakery was able to save money on two fronts – both through the reduced cost of Courier Express’s services, and through not being required to remake and resend original samples which had been spoiled during delivery. These savings were pumped into other areas of the budget, including being used to upgrade kitchen equipment for the bakery’s team of award-winning and innovative team of chefs.

Communication also improved, with regular updates on product orders and deliveries, as well as the provision of key information such as who signed for a specific consignment. The two companies have now been working in partnership for six years.

Customer satisfaction has improved, thanks to products arriving on time and in perfect condition

At a glance...

  • Delivery costs reduced
  • Samples arrived in perfect condition
  • Customer satisfaction improved
  • Flexibility guaranteed
  • Last-minute, same day and next day deliveries
  • Enhanced efficiency
  • Increased communication and transparency
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